About
Corrugated Packaging
An
Industry on the Move
The
corrugated packaging industry isn’t standing still.
The industry is constantly exploring new ways to improve
the effectiveness and efficiency of its traditional packaging
solutions, by looking at new grades of paper and surface
treatments.At the same time it is looking to corrugated engineering
- as ingenious as origami - to extend its range.
Corrugated packaging has always offered protection without
loss of flexibility, and the industry has responded to
the needs of new, more efficient distribution systems.
In the future, the innovative use of materials and combinations
of components will ensure that corrugated packaging remains
the most economic and hygienic packaging solution.
At the cutting edge of R&D, the industry is already exploring
ways to make this vision a reality by effectively integrating
smart chips into corrugated packaging. The goal is to create
packages that are so easily identifiable and secure, they
will make barcodes look primitive.
Technical advances during the last decade have produced weight
savings of 20 per cent without impairing protective or structural
qualities. And the drive for improved weight reductions continues.
Advances in material science are leading to new types of
structural products such as corrugated pallets that offer
huge economic and other advantages.
Protection
helps to reduce product damage to 0.001 per cent of all manufacturers’ output.
The industry is seeking to surpass even this record.To increase
efficiency, manufacturers
are looking to further improve the versatility of corrugated
packaging in transit all the way to point-of-sale.
Corrugated board has already evolved to answer more user
needs than any other type of packaging. This preoccupation
with innovation
extends to improving the ways in which the industry relates
to customers - to provide new commercial opportunities.
With so much thought going into corrugated packaging, there
are some great benefits in store.
No other
material has been used so creatively. Industry R&D
has provided a stream of ever more diverse single-piece, interlocking
packaging. The origami of corrugated packaging releases infinite
design possibilities and exploits the load-bearing properties
of easy to erect, engineered structures. Advanced high-quality
printing makes short print-runs economical, and allows more
information to be incorporated into bar codes. Material science
is also creating new grades of paper and surface treatments.
Closer-fitting packaging
By eliminating any room for movement, precision, die-cut packaging
provides highly reliable protection during transit. It is designed
using advanced CAD/CAM methods. Single-piece packages provide
fast machine packing, eliminate separate components and secondary
materials.
Advanced plant achieves high production runs, consistently
reproducing the tightest engineering tolerances.
Apart from reducing damage, it also leads to packaging that
is much easier to handle at the point of sale.
Micro flutes bring macro benefits
The newer micro flutes are replacing cartonboard in a variety
of applications. Since corrugated is stronger, packs are
strong enough to go onto pallets and then straight onto shelves
from
where they can be conveniently carried home by customers
who take the packaging with them.
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Advanced
flexographic gloss printing and improved papers produce
image quality previously not achievable. This transit
packaging also makes excellent point of sale. |
High Quality Post Print (HQPP)
The latest technological developments have made high quality
printing a practical proposition for extending brand images
to transit packaging. Leading corrugated case manufacturers
are able to offer low-cost, short print runs for special promotions.
Now more information such as the use-by-date can be put into
bar codes and adjusted more frequently. Other information such
as assembly instructions can be printed on the box. Some manufacturers
are already exploring other encryption possibilities such as
secreting information in the glue or the board or adding smart
chips. Improved identification of products assists with proof
of ownership or to support issues of due diligence.
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Unusual single piece transit pack for dispenser for the Nairobi
Coffee and Tea Co. Ltd. |
Higher strength, lighter weight packaging
Tulip International produces thin cuts of vacuum-packed meat.
Its new and acclaimed duo packaging uses less material to
achieve higher levels of protection and is a triumph of inter-industry
co-operation across Europe.
The
design uses a special corner post feature to achieve higher
strength using less material than similar pack
styles and enables
the manufacturer to reduce the primary pack specification.
The
Duo pack gives retailers more efficient supply-chain management
and in-store merchandising and meets manufacturers’ needs
for efficient packaging lines, product protection and brand
reinforcement.
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